Webinar Recording: How M-Gas Became More Customer-Centric
Many operators in the clean cooking sector gather customer feedback at some point. Fewer act on it in a structured way. Fewer still measure whether the changes actually worked. Over the course of 18 months, M-Gas, a pay-as-you-go LPG provider in Kenya, did all three. Working with the Clean Cooking Alliance鈥檚 User Insights Lab, the company moved from a structured customer research program to a set of practical changes across pricing, retention, and support, then measured what happened next.
On 29 July 2020, the User Insights Lab and M-Gas teams led a webinar in which M-Gas shared their story, including what their experience means for other operators and how they can apply some of the learnings.